Official Partner Barclays ATP world tour finals 2015

Segafredo Zanetti confirms and boosts its presence as Official Partner to the Barclays ATP World Tour Finals, a massive sporting and media event taking place at the O2 Arena in the heart of London, from 15th to 22nd of November.

This is a tournament televised in 184 nations, and reaching an audience of over 101 million people, audience that since 2009 is growing at an average annual rate of 18.4%. In 2014 it was also registered a record attendance in the 8 days of competition, with 263,560 paying tickets.

This ultra-prestigious tournament involves the top 8 players in the ranking list of the ATP (Association of Tennis Professionals) - both in the singles and doubles tournament - based on the results of the 62 ATP tournaments played from January to November in 31 countries spread across all the continents.

The defending champion of the Masters - as this concluding tournament of the long tennis season is traditionally called - is the Serbian Novak Djokovic, undisputed number 1 in the world and winner in the last 3 editions, will defend his crown from the attacks of great challengers, of whom the most important is definitely Roger Federer, the winner of a record 6 Masters titles.

For the entire tournament week, the companies that make up the Massimo Zanetti Beverage Group will be highly visible, through the exclusive supply of coffee by Segafredo Zanetti, of tea by Brodies and of capsule coffee-making machines by Segafredo Zanetti Coffee System.

Brand visibility will be outstanding, with numerous exposure points, most importantly on the two personalized court-side fridges used by the players during the matches, in addition to the corner coffee shop in the Fan Zone freely accessible to the public.

It is played in a particularly suggestive setting: the 02 Arena, previously known as the Millennium Dome, is a vast cupola of one hundred thousand square metres, built on the Greenwich Prime Meridian to celebrate the beginning of the third millennium and inaugurated by Queen Elisabeth II.